‘Have any of you paused your spending, are you confused?’

So went a question posed today by Joe Zaller to a panel of broadcasters at the NAB Show in Las Vegas, including Discovery, Fox, Disney and TV2 of Norway.

Sunday is typically a day of rest, not this weekend, not in Las Vegas. A packed audience filled an auditorium to be confronted with fact after fact about the financial implications of the changes sweeping the media industry.

And those facts were challenging.

Håvard Myklebust, CTO, TV2 of Norway caught the mood when he observed ‘You need to rewrite a lot of heads’