Limitless opportunities - are you ready?

Change and transformation.

New horizons. New ideas. Mould breaking models and vibrant new ventures.

Will the hype surrounding this new year's NAB Show in Las Vegas truly reflect the current state of our industry?

The media and entertainment industry has become unleashed. Dynamic innovation and cutting-edge technologies are shattering the boundaries of content and opening up limitless opportunities.

Is it overblown hype or just scratching the surface? Can the changes sweeping our industry continue to surprise and delight us?

Are we heading for a technology SNAFU?

SNAFU began life as a military acronym during the Second World War. Battle weary cynics used it to describe ‘Situation Normal, All F****d Up.’

I’m not a battle-weary cynic but having recently taken part in several technology focused discussions with industry peers, I am amazed how, in 2016, the same questions are being asked, the same challenges being talked about and the same mistakes being made So how do we avoid this ‘Situation Normal’ in our industry?

We hear a lot of talk about Change in relation to some new technology solution implementation as though it's something new and something we don’t know how to deal with. We talk about “resistance to change” but sometimes struggle to effectively deal with it. Some are better than others at implementing new technologies that require new workflows. But the majority find it very hard to deliver all the promised benefits. Why is it apparently so difficult? What can we do to improve the adoption of new ways of working and fully realise the potential of what new technology enables?